BEN FRIEDMANS (POSTERMAT) LISTING OF EVERY FILLMORE CONCERT FROM 1966-1972

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...BEN FRIEDMAN'S POSTER MAT STORE FEATURING RECORDS AND POSTERS DREW MORE SPECTATORS ON WEEKENDS THAN THE CONDOR CLUB...FEATURING S.F'S FIRST TOPLESS DANCER, CAROL DODA...JUST AROUND THE CORNER AT COLUMBUS/BROADWAY. MY WEEKENDS, IN PARTICULAR, ALWAYS INCLUDED A  STOP-BY THE STORE, EN ROUTE OR COMING FROM MY FRIEND'S PIZZA STORE ,TWO DOORS DOWN ,CALLED SORENTOS ...NORTH BEACH WAS THE PLACE TO BE... IT HAS BEEN REPORTED THAT BEN FIRST APPROACHED BILL GRAHAM TO 'BUY-UP" EXTRA ADVERTISING POSTERS FOR BILL GRAHAM'S ROCK GROUPS PREFORMING AT THE FILLMORE FOR...PENNIES....GRAHAM COULDN'T IMAGINE WHY ANYONE WOULD WANT THEM. !!!  THE REST IS HISTORY.  THIS POSTER LISTS EVERY CONCERT FROM 1966-1972 PREFORMING AT THE FILLMORE... THIS ROLLED POSTER COMES WITH AN ADDITIONAL COLORED SEPARATE DOUBLE-SIDED 4 X 7" PAPER THAT ORIGINALLY HELD THE POSTER IN PLACE ...ROLLED....ONE SIDE...COLORED ART....THE OTHER ...INCLUDES A PICTURE OF BEN AND HIS CAT...POSTER MEASURES APROX. 21X27"